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About Showa Vintage Clothing Store

what we care about

Since its founding in 2015, Showa Vintage Clothing Store has introduced many rare clothes created by Showa period craftsmen.We named the wonderful clothes with the story of the young lady “Showa Vintage®”.We registered our trademark in November 2018.We will continue to pay homage to the craftsmen who supported the period of high economic growth and to the women who left behind such wonderful treasures.


​Definition of Showa Vintage®

Showa Vintage Clothing Store purchases items from young ladies who lived in high-class residential areas such as Ginza and Denenchofu during the good old days of Japan, from the 1940s to the 1970s.

◆Luxury women's clothing that guarantees the Japanese quality of that era

◆Because it is full of memories, it is in a good condition that has been carefully stored.

◆One-of-a-kind items with a high rarity value that are hand-crafted by craftsmen one by one

◆Every item has a story

Clothes that meet all of the above criteria are defined as “Showa Vintage®” and registered as a trademark.



created Onishi, a trader, has lived a life surrounded by clothes since she was born. Onishi's mother carefully stored and displayed the high-quality custom-made clothes made in Japan left by her grandmother, who had passed away when she was born, as well as matching hats and bags.

Her mother had such a strong passion for fashion that she designed clothes and made them out of cloth and knitwear. Even though she was a child, she felt a longing for clothes that were carefully stored like a museum and could not be touched.

She grew up feeling happy and proud that she was able to meet her grandmother, who she could not meet in person in this world, through clothes that transcend time.

As a result, she have been interested in fashion since she was a child, and now she can understand the material, value, and date of manufacture just by looking at the clothes.


Inheritance of Japanese culture

Japanese people use things carefully and cleanly.


Looking at the many items that were carefully left behind by those who experienced the war, we can see how high-quality items were produced during the period of rapid economic growth after the war, and how excellent they were.


We consider it to be a fine culture of Japan.


We want to convey that to the younger generation of Japan.

And we want to pass down the Showa Vintage®, which is a splendid culture of Japan.


Showa Vintage clothing store was born from such a thought.

Our dream is to build a Showa Vintage® Museum in Ginza.


dream press release here



Most of the clothes are over 50 years old, so they cannot be completely undamaged.

Some of them are difficult to use as clothes. In that case, our sewing craftsmen use the fabric and carefully turn it into accessories and miscellaneous goods by hand, and wholesale them to retailers such as Seibuen Yuenchi and Kabukiza.

As for clothes that are difficult to introduce at our store, we have continued to make donations in cooperation with the government and NGOs so that they can be distributed to those who need them.

In addition, we also hold classes for adults to make cloth sandals using clothes and classes for children to make crafts with their favorite clothes that have been sized out.

We do not allow disposable clothes.

We promise to use it in an effective way, and contribute to a sustainable society through clothes.














​If you like the clothes, the rental period will be automatically extended. You can extend it without contacting us.


​If you like the clothes, the rental period will be automatically extended. You can extend it without contacting us.


​If you like the clothes, the rental period will be automatically extended. You can extend it without contacting us.


​If you like the clothes, the rental period will be automatically extended. You can extend it without contacting us.


*This service will be available from the end of March 2023.

We offer 3 services.

Clothes with the story of the giver.

​ A treasure left behind by young ladies from the 1940s to the 1970s.

Treasure sleeping in your house. Would you like to be featured on our site?

​*Testing in limited areas


Flat rate rental service

Our shop has cooperated in costumes for many dramas such as NHK morning drama novel "Hiyokko", TV Tokyo "Shiyakusho", variety show "Guru Nai". Only stylists were able to rent out, but there were many requests from the general public, and the service was realized in the form of responding to such voices. Why don't you enjoy young ladies treasure that arrives once a month?

5 features


​If you like the clothes, the rental period will be automatically extended. You can extend it without contacting us.

automatic extension system


Since the return date is fixed, you can rest assured that you will not forget to return it.

* Only the first time will be returned by the 15th of the second month

Return each time by the 15th


​No troublesome procedures. Just post it on your way to work, near your home, or at a convenience store (Lawson).

Post the return


If you don't like it, you can exchange it.

* You will be responsible for the normal round-trip shipping fee.

Product change OK

Washable at home


​Rent out only vintage items that can be washed at home. You can wear it as many times as you want during the period.






2 courses


It is a brand that deals in haute couture and luxury ready-to-wear worn by young ladies from 1945 to 1940. It is characterized by the fact that each piece is accompanied by a story such as the place and person associated with the owner.

​First time 11,000 yen (tax included)

This brand was born as the second line of Sumikku. We carry Japanese apparel brands and high-end tailored clothes that were manufactured from the 1970s to the Heisei period, while maintaining the concept of vintage items worn by young ladies.

​First time 4,500 yen (tax included)
*​From the second delivery onwards, the sumic course will be 21,000 yen (tax included) and the violet course will be 8,000 yen (tax included).

3 lines

Each Su-mix, Sumire course has three lines (Imperial Family, Pop Culture, Extraordinary).

I would like to express my gratitude for starting a movement in the Showa era and enlivening that era.

November 27, 1958. As the economy was booming, the Imperial Household Agency announced that it had passed the decision to welcome Princess Michiko, the eldest daughter of Eisaburo Shoda, the president of Nisshin Flour Milling, as Crown Princess. She became the center of attention as the first commoner-born Crown Princess.Princess Michiko is called "Cinderella of the Showa era," and Michiko-style fashion is all the rage. The so-called Mitchie boom occurred.

imperial family

pop culture

Speaking of pop culture in the Showa era, Twiggy. Twiggy landed at Haneda Airport on October 18, 1967 at the joint invitation of Toyo Rayon, Toyota Motor Sales Co., Ltd., and Morinaga Seika. Over the course of three weeks, she held fashion shows in seven cities, including Tokyo and Osaka, and showed off her miniskirts, causing a boom. It is said that 90% of women who go to town now wear miniskirts.


In 1970, it was decided that the World Exposition would be held in Osaka, and Taro Okamoto was requested as the producer of the theme exhibition. When Okamoto agreed, he thought, ``I'll make something ridiculous.''

This Japan World Exposition had an impact on various fields, and in 1975, the permanent preservation of the "Tower of the Sun" was decided. Even today, it is loved as a symbol of the Osaka Expo.


Su-mix​ imperial family


Su-mix Pop Culture


Su-mix Course Extraordinary


Sumire Course Imperial Family